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Social Media Analytics in Predicting Consumer Behavior
Information is very important for businesses. Businesses that use information correctly are successful while those that don’t, decline.Social media is an important source of data. This data brings us to social media analytics. Surveys are no longer the only way to hear the voice of consumers.With the data obtained from social media platforms, businesses can devise marketing strategies.It provides a better understanding consumer behavior.As consumers are at the center of all business activities, it is unrealistic to succeed without understanding consumption patterns.Social media analytics is useful, especially for marketers.Marketers can evaluate the data to make strategic marketing plans.Social media analytics and consumer behavior are two important issues that need to be addressed together.The book differs in that it handles social media analytics from a different perspective.It is planned that social media analytics will be discussed in detail in terms of consumer behavior in the book.The book will be useful to the students, businesses, and marketers in many aspects.
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Bad Behavior
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Consumer Behavior
Hoyer/MacInnis/Pieters’ CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today’s global business environment.Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer marketing, social media, political ideology, generational influences and more.Students explore controversies in consumer decision-making involving money, happiness and financial decision making, charity, health, materialism, and sustainability.Chapter updates in this edition emphasize social responsibility and ethics in marketing, scrutinizing both the dark side and constructive possibilities.Real-world examples, chapter exhibits, and application exercises provide practical relevance and help students master essential skills.
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Animal Behavior
Animal Behavior, Third Edition covers animal behavior from its neurological underpinnings to the importance of behavior in conservation.The book's authors, Michael Breed and Janice Moore, bring almost 60 years of combined experience as university professors, much of that teaching animal behavior.Chapters cover this social behavior and the relationship between parasites, pathogens and behavior.Thoughtful coverage has also been given to foraging behavior, mating and parenting behavior, anti-predator behavior, and learning.The book addresses the physiological foundations of behavior in a way that is both accessible and inviting, with each chapter beginning with learning objectives and ending with thought-provoking questions. Additionally, special terms and definitions are highlighted throughout, making this book an essential work for students and academic seeking a foundation in the field.
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Motor Behavior
Prepare for your future career in exercise science with the updated 2nd Edition of Motor Behavior.This applied, highly visual text goes beyond providing the basics of motor control and motor learning to show you how these two distinct views interact and ultimately affect outcomes.Taking a functional approach, this edition brings topics to life with unique photos , illustrations, and laboratory activities show concepts in action.A final chapter offers insights on effective training and practice strategies that connect mind and body for optimal performance. Key Features eBook available: Faster, smarter, and more convenient, today's eBooks can transform learning.These interactive, fully searchable tools offer 24/7 access on multiple devices, the ability to highlight and share notes, and much more. NEW! Evidence-based Practice boxes in Units 1 and 2 extend the book's applied focusMORE ACCESSIBLE: Key updates in Unit 3 that focus on how motor learning and motor control theories are applied in real-world contexts make the content easier to understand. CONCISE: The book focuses on the information you need to know for a successful career as a practicing clinician. APPLIED: Real-world applications throughout show how concepts play out in practice. STUDENT-FRIENDLY: To help you master key concepts, each chapter includes Learning Objectives, Thinking It Through review questions, Concepts in Action, SideNotes , and chapter review questions.
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Deviant Behavior
Deviant Behavior offers an engaging and wide-ranging discussion of deviant behavior, beliefs, and conditions.It examines how the society defines, labels, and reacts to whatever, and whoever, falls under this stigmatizing process—thereby providing a distinctly sociological approach to the phenomenon.The central focus in defining what and who is deviant is the audience—members of the influential social collectivities that determine the outcome of this process.The discussion in this volume encompasses both the explanatory (or positivist) approach and the constructionist (or labeling) perspectives, thereby lending a broad and inclusive vista on deviance.The central chapters in the book explore specific instances or forms of deviance, including crime, substance abuse, and mental disorder, all of which share the quality that they and their actors, believers, or bearers may be judged by these influential parties in a negative or derogatory fashion. And throughout Deviant Behavior, the author emphasizes that, to the sociologist, the term "deviant" is completely non-pejorative; no implication of inferiority or inherent stigma is implied; what the author emphasizes is that specific members of the society—social circles or collectivities—define and treat certain parties in a derogatory fashion; the sociologist does not share in this stigmatizing process but observes and describes it.
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Learning and Behavior
Learning and Behavior reviews how people and animals learn and how their behaviors are changed because of learning.It describes the most important principles, theories, controversies, and experiments that pertain to learning and behavior that are applicable to diverse species and different learning situations.Both classic studies and recent trends and developments are explored, providing a comprehensive survey of the field.Although the behavioral approach is emphasized, many cognitive theories are covered as well, along with a chapter on comparative cognition.Real-world examples and analogies make the concepts and theories more concrete and relevant to students.In addition, most chapters provide examples of how the principles covered have been employed in applied and clinical behavior analysis.The text proceeds from the simple to the complex. The initial chapters introduce the behavioral, cognitive, and neurophysiological approaches to learning.Later chapters give extensive coverage of classical conditioning and operant conditioning, beginning with basic concepts and findings and moving to theoretical questions and current issues.Other chapters examine the topics of reinforcement schedules, avoidance and punishment, stimulus control and concept learning, observational learning and motor skills, comparative cognition, and choice. Thoroughly updated, each chapter features many new studies and references that reflect recent developments in the field.Learning objectives, bold-faced key terms, practice quizzes, a chapter summary, review questions, and a glossary are included.The text is intended for undergraduate or graduate courses in psychology of learning, (human) learning, introduction to learning, learning processes, animal behavior, (principles of) learning and behavior, conditioning and learning, learning and motivation, experimental analysis of behavior, behaviorism, and behavior analysis.
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