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  • Media and Communication
    Media and Communication

    Media and Communication traces the historical development of media and communication studies in the 20th century. Paddy Scannell explores how the field formed and developed in both North America and in Europe, expertly introducing and explaining a host of essential media thinkers, ideas and concepts along the way. Including a new chapter on media events, this second edition of a classic text provides a comprehensive yet personal – and always accessible – analysis of media and communication theory and history.It is an invaluable resource for students across media and communication studies, cultural studies, and sociology.

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  • Social Media and Political Communication
    Social Media and Political Communication

    This book offers a wide-scale, interdisciplinary analysis and guide to social media and political communication, examining the political use of social media platforms such as Twitter, Facebook, Instagram and TikTok.From disinformation to artificial intelligence, Jeremy Lipschultz explores how social media tools are being deployed by "good" and "bad" political actors.The use of "fake news" or disinformation is clearly contextualized for readers within a wider understanding of the historic uses of propaganda, persuasion and political advertising.Lipschultz also examines how social media is used by activists and social movements to increase civic engagement and amplify social issues.The book surveys traditional media communication theories and methods, exploring newsgatekeeping, propaganda, persuasion and personal influence, and diffusion of new technologies and ideas, teaching vital critical thinking methods for consuming, engaging with, and understanding political social media content from a media literacy perspective.It also includes social network analyses which offer visual representations of social media crowds that influence social movements and political change. Essential reading for students of Media and Cultural Studies, Communication, Journalism, Political Science, and Information Technology, as well as anyone wishing to understand the current intersection of social media and politics.

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  • Media and Communication Research Methods
    Media and Communication Research Methods

    This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication.Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches.Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

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  • Social Media and Crisis Communication
    Social Media and Crisis Communication

    The second edition of this vital text integrates theory, research, and application to orient readers to the latest thinking about the role of social media in crisis communication.Specific crisis arenas such as health, corporate, nonprofit, religious, political, and disaster are examined in depth, along with social media platforms and newer technology.Social Media and Crisis Communication, Second Edition provides a fresh look at the role of visual communication in social media and a more global review of social media and crisis communication literature.With an enhanced focus on the ethics section, a short communication overview piece, and case studies for each area of application, it is practical for use in a variety of learning settings.A must-read for scholars, advanced students, and practitioners who wish to stay on the leading edge of research, this book will appeal to those in public relations, strategic communications, corporate communications, government and NGO communications, and emergency and disaster response.

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  • What are mass media and communication media?

    Mass media refers to various forms of communication that reach a large audience, such as television, radio, newspapers, and magazines. Communication media, on the other hand, encompasses all the tools and platforms used to transmit information, including social media, email, and websites. Both mass media and communication media play a crucial role in disseminating information, shaping public opinion, and facilitating communication on a global scale.

  • What are communication tools, communication channels, and communication instruments?

    Communication tools are the various software or platforms used to facilitate communication, such as email, messaging apps, video conferencing tools, and social media platforms. Communication channels refer to the specific mediums through which messages are transmitted, such as face-to-face interactions, phone calls, written letters, or digital communication. Communication instruments are the physical devices or tools used to aid communication, like smartphones, computers, telephones, or cameras. Together, these elements help individuals and organizations effectively convey information and ideas.

  • Can digital media replace traditional forms of communication?

    Digital media has certainly transformed the way we communicate, offering new and efficient ways to connect with others. However, traditional forms of communication, such as face-to-face interactions, handwritten letters, and printed materials, still hold value and significance in our lives. While digital media can enhance and supplement traditional communication, it cannot fully replace the personal and tangible aspects of traditional forms. Both digital and traditional communication have their own unique strengths and should be used in conjunction to create a well-rounded communication strategy.

  • Can social media lead to misunderstandings in communication?

    Yes, social media can lead to misunderstandings in communication. Without the benefit of tone of voice, body language, or facial expressions, it can be easy for messages to be misinterpreted. Additionally, the brevity and informality of social media communication can lead to ambiguity and confusion. Furthermore, the lack of immediate feedback and the ability to clarify can exacerbate misunderstandings. Therefore, it is important to be mindful of how we communicate on social media and to be clear and considerate in our interactions.

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  • Media as Procedures of Communication
    Media as Procedures of Communication

    The book explores the multifaceted nature of media and communication by challenging traditional views that consider media solely as technical infrastructures for transmitting information.Instead, it focuses on mediality as an empirically relevant concept and proposes to understand media as socially constituted semiotic procedures that shape and are shaped by communicative practices.The book is structured around this central idea, with four main sections. Part I examines digital environments, analyzing the interplay between multimodal approaches and mediality through case studies such as digital learning platforms and Zoom seminars.Part II focuses on journalistic procedures, investigating how media shapes political debates and news presentation on platforms like Instagram.Part III delves into embodied processes, particularly the role of the body movements and gestures in communication, illustrated through analyses of yoga tutorials and family dinner conversations.Part IV combines diverse semiotic and medial resources, with studies on historical data interpretation and virtual reality gaming practices.The book aims to provide a comprehensive understanding of the role of different media in constituting meaning and shaping social interactions.

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  • Careers in Media and Communication
    Careers in Media and Communication

    Careers in Media and Communication is a practical resource that helps students understand how a communication degree prepares them for a range of fulfilling careers; it gives students the skills they will need to compete in a changing job market.Award-winning teacher and author Stephanie A. Smith draws from her years of professional experience to guide students through the trends and processes of identifying, finding, and securing a job in in mass communication.Throughout the book, students explore the daily lives of professionals currently working in the field, as well as gain firsthand insights into the training and experience that hiring managers seek.

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  • Marxist Humanism and Communication Theory : Media, Communication and Society Volume One
    Marxist Humanism and Communication Theory : Media, Communication and Society Volume One

    This book outlines and contributes to the foundations of Marxist-humanist communication theory.It analyses the role of communication in capitalist society. Engaging with the works of critical thinkers such as Erich Fromm, E.P. Thompson, Raymond Williams, Henri Lefebvre, Georg Lukács, Lucien Goldmann, Günther Anders, M.N. Roy, Angela Davis, C. L. R. James, Rosa Luxemburg, Eve Mitchell, and Cedric J. Robinson, the book provides readings of works that inform our understanding of how to critically theorise communication in society.The topics covered include the relationship of capitalism, racism, and patriarchy; communication and alienation; the base/superstructure-problem; the question of how one should best define communication; the political economy of communication; ideology critique; the connection of communication and struggles for alternatives.Written for a broad audience of students and scholars interested in contemporary critical theory, this book will be useful for courses in media and communication studies, cultural studies, Internet research, sociology, philosophy, political science, and economics.This is the first of five Communication and Society volumes, each one outlining a particular aspect of the foundations of a critical theory of communication in society.

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  • African Media and Communication : Foundational Conversations
    African Media and Communication : Foundational Conversations

    This book provides an important set of critical reflections from a selection of foundational scholars of African media and communication studies through biographical method.The book interrogates the center of mainstream academic scholarship by providing the foundational history and origins of an Africanist conceptual model while highlighting its significance globally. The editors use biographical and life story interviews to critically review the respondents’ interpretations of their key works and arguments in relation to key moments in the field, the continent and globally.Though the book is focussed on recovering pioneering arguments by key thinkers in African media and communication, efforts of individual academics are to be understood in the context of their work with others and within institutions that are networked, locally and globally.By bringing together many of the leading figures of African communication and media studies in a single volume, this book provides a critical corrective to the dearth of knowledge and information about who the key thinkers are and what their key arguments, theories and models for media and communication in African contexts entail. As such, it will be of interest to scholars of media and communications in Africa, and the global south.

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  • What is the degree program Media and Communication?

    The degree program Media and Communication is a multidisciplinary field that focuses on the study of various forms of media, communication, and their impact on society. Students in this program learn about the history, theory, and practice of media and communication, as well as the role of media in shaping public opinion, culture, and politics. The curriculum typically includes courses in journalism, public relations, digital media, advertising, and communication theory. Graduates of this program can pursue careers in media production, journalism, public relations, advertising, and digital marketing.

  • Is written communication better than oral communication?

    Written communication and oral communication each have their own strengths and weaknesses. Written communication is often preferred for its ability to provide a permanent record of information, allowing for clarity and precision in conveying complex ideas. On the other hand, oral communication can be more immediate and allows for real-time feedback and clarification. Ultimately, the effectiveness of communication depends on the context and the specific goals of the interaction.

  • What is the difference between information and communication media?

    Information media refers to the platforms and channels through which information is disseminated, such as newspapers, websites, and television. Communication media, on the other hand, refers to the tools and technologies used to facilitate communication between individuals or groups, such as telephones, email, and social media. While information media focuses on the distribution of content, communication media focuses on the interaction and exchange of messages between people.

  • How does communication take place in the mass media?

    Communication in the mass media takes place through various channels such as television, radio, newspapers, magazines, and the internet. Mass media organizations create content and distribute it to a large audience, often using a one-to-many communication model. This content can include news, entertainment, advertising, and public service announcements. The audience receives this content through different platforms and devices, and can also engage in two-way communication through social media, comments sections, and feedback mechanisms. Overall, communication in the mass media is a complex and dynamic process that involves creating, distributing, and receiving information on a large scale.

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